Extract . . .
Isn’t there a better way to measure PR effectiveness? Experienced digital marketers know that “conversion rate” is the holy grail of online success metrics. Conversion rate is the percentage of visitors to a Web site that accomplish an objective. If 100 people visit your Web site, and 7 of them fill out your lead form, your conversion rate is 7%. Conversion rate is so integral to digital marketing it forms the basis for the name of this blog.
Read more herehttp://www.convinceandconvert.com/social-media-marketing/a-new-formula-for-measuring-pr-success/
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