Extract . . .
“Word of mouth advertising (WOM) is the unpaid spread of a positive marketing message from person to person. It can take place directly using the human voice, or can be transmitted via any communicative means such as through the internet or via text message. WOM is a powerful promotional tool and should be considered as part of almost every business marketing strategy.”
Linkhttp://www.marketing-made-simple.com/articles/word-of-mouth-advertising.htm
Friday, September 24
Surviving the world’s most expensive cities: London
Extract . . .
“Sara Turner reveals good-value places to eat, sleep and play in the notoriously pricey capital.”
Linkhttp://www.businesstraveller.com/archive/2009/september-2009/special-reports/surviving-the-worlda-s-most-expensive-cities-lo
“Sara Turner reveals good-value places to eat, sleep and play in the notoriously pricey capital.”
Linkhttp://www.businesstraveller.com/archive/2009/september-2009/special-reports/surviving-the-worlda-s-most-expensive-cities-lo
The net's next big thing
Extract . . .
“Today Google, Twitter and Facebook are among the most popular sites on the net. But what will tomorrow’s online crazes be, and what will they do? JV Chamary looks at the things that will change our use of the web . . .”
Link
http://www.bbcfocusmagazine.com/feature/tech/nets-next-big-thing
“Today Google, Twitter and Facebook are among the most popular sites on the net. But what will tomorrow’s online crazes be, and what will they do? JV Chamary looks at the things that will change our use of the web . . .”
Link
http://www.bbcfocusmagazine.com/feature/tech/nets-next-big-thing
Top Tips for email marketing success
Extract . . .
“Most marketers measure the success of their email newsletters in terms of the amount of emails opened and the clicks they generate. As a general rule, these statistics tell us how well an email newsletter is performing.
If your email newsletter marketing isn't going as well as you'd planned, here are some suggestions to help you to improve your email marketing efforts and the success of your email newsletters.”
Linkhttp://www.bytestart.co.uk/content/marketing/online-marketing/email-marketing-tips.shtml
“Most marketers measure the success of their email newsletters in terms of the amount of emails opened and the clicks they generate. As a general rule, these statistics tell us how well an email newsletter is performing.
If your email newsletter marketing isn't going as well as you'd planned, here are some suggestions to help you to improve your email marketing efforts and the success of your email newsletters.”
Linkhttp://www.bytestart.co.uk/content/marketing/online-marketing/email-marketing-tips.shtml
Pension savers hit by shrinking payouts
Extract . . .
“The income you can expect to receive from your pension pot is at a record low due to falling annuities; employers are predicted to start cutting their contributions to company pension schemes; and even those who build up good-sized funds can have them decimated by stock market falls.”
Linkhttp://www.moneysupermarket.com/newsandcommunity/news/pension-savers-hit-by-shrinking-payouts_0010062.aspx?maillink=true
“The income you can expect to receive from your pension pot is at a record low due to falling annuities; employers are predicted to start cutting their contributions to company pension schemes; and even those who build up good-sized funds can have them decimated by stock market falls.”
Linkhttp://www.moneysupermarket.com/newsandcommunity/news/pension-savers-hit-by-shrinking-payouts_0010062.aspx?maillink=true
Entrepreneurs - are we failing them?
Extract . . .
“Often ignored or sidelined, small and medium sized businesses and entrepreneurs will be the rock upon which any future growth is built. George Osborne's reputation depends on it.”
Linkhttp://www.telegraph.co.uk/finance/comment/kamal-ahmed/7991684/Entrepreneurs-are-we-failing-them.html
“Often ignored or sidelined, small and medium sized businesses and entrepreneurs will be the rock upon which any future growth is built. George Osborne's reputation depends on it.”
Linkhttp://www.telegraph.co.uk/finance/comment/kamal-ahmed/7991684/Entrepreneurs-are-we-failing-them.html
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