Tuesday, December 21

The power of two

Extract . . .

Teaming up with a partner can have huge implications for your marketing strategy, says Australian author and sales guru Kerwin Rae. Grainne Rothery finds out what the benefits are

Read more herehttp://www.businessandleadership.com/marketing/item/26914-the-power-of-two/

A special calling card

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Nicola Byrne, founder of call 11890 has made directory enquiries recession-proof. This unstoppable businesswoman talks to Sorcha Corcoran
It may be subliminal advertising on her part, but when talking about her approach to business, Nicola Byrne, founder of Call 11890, says she believes in “picking up the phone and asking” if she wants to make something happen.

Read more herehttp://www.businessandleadership.com/business/item/26883-a-special-calling-card/

Small business 'friend' Banking on Essex needs to improve

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Two years after the first council-branded bank to be set up in more than 30 years was announced, it has lent £530,000 – just £150,000 more than its set-up costs. Banking on Essex, a joint venture between Essex County Council and Santander, was backed with £100m – half of it public money – in an effort to help small companies struggling to win investment because of the financial crisis.

Read more herehttp://www.telegraph.co.uk/finance/yourbusiness/8199791/Small-business-friend-Banking-on-Essex-needs-to-improve.html

Ex-Polaroid staff sells over 500,000 films

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A group of ex-Polaroid staff who came together to re-launch the discontinued instant film have sold more than 500,000 packs in their first year of production.

Read more here
http://www.businessandleadership.com/business/item/27295-ex-polaroid-staff-sells/

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