Extract . . .
Does Twitter still leave you scratching your head? Many businesses are struggling to make sense of Twitter, but even if it strikes you as an enigma or hype, consider this: many of your customers are already there.
Link
http://www.nytimes.com/2010/05/27/business/smallbusiness/27sbiz.html?ref=small-business-guides
Tuesday, October 26
Getting Your Product on to Retail Shelves
Extract . . .
Business owners with a product to sell often dream of winning shelf space in the Wal-Marts and Targets of the world. But these days, with the recovery dragging, it is a challenge to get shelf space in any store.
Link
http://www.nytimes.com/2010/10/21/business/smallbusiness/21sbiz.html?_r=1&ref=smallbusiness
Business owners with a product to sell often dream of winning shelf space in the Wal-Marts and Targets of the world. But these days, with the recovery dragging, it is a challenge to get shelf space in any store.
Link
http://www.nytimes.com/2010/10/21/business/smallbusiness/21sbiz.html?_r=1&ref=smallbusiness
How to design effective advertising materials
Extract . . .
For the purposes of this article, 'advertising' covers all one way communications with the consumer. This include advertising via internet banners, magazines, newspapers, radio, TV, billboards, and the multitude of other media available as advertising space. Designing a good advert can mean the difference between success and failure and is worth investing in.
Link
http://www.marketing-made-simple.com/articles/advert-design.htm
For the purposes of this article, 'advertising' covers all one way communications with the consumer. This include advertising via internet banners, magazines, newspapers, radio, TV, billboards, and the multitude of other media available as advertising space. Designing a good advert can mean the difference between success and failure and is worth investing in.
Link
http://www.marketing-made-simple.com/articles/advert-design.htm
Tax Tips for Home-Based Entrepreneurs
Extract . . .
Probably everyone commuting to work on a daily basis will have that dream of working for themselves from home so that they no longer have to face the traffic jam or the tube. According to a recent study by Manchester Metropolitan University there are now some two million full-time homeworkers across the UK. However, whilst the home-based entrepreneurs have turned their dreams into reality, they have soon realised that they have swapped the hassle of commuting with other nightmares like preparing VAT returns and wrestling with the vagaries of the self-assessment system of income tax.
Link
http://www.bytestart.co.uk/content/office-home/homeworking/tax-tips-home-entrepreneurs.shtml
Probably everyone commuting to work on a daily basis will have that dream of working for themselves from home so that they no longer have to face the traffic jam or the tube. According to a recent study by Manchester Metropolitan University there are now some two million full-time homeworkers across the UK. However, whilst the home-based entrepreneurs have turned their dreams into reality, they have soon realised that they have swapped the hassle of commuting with other nightmares like preparing VAT returns and wrestling with the vagaries of the self-assessment system of income tax.
Link
http://www.bytestart.co.uk/content/office-home/homeworking/tax-tips-home-entrepreneurs.shtml
The MacBook Air. Pretty. Expensive.
Extract . . .
The new MacBook Air is an extraordinarily pretty bit of kit, but it has already attracted some derision, most of which boils down to this: only Apple could expect people to pay nearly eight hundred and fifty quid for a machine running a mere 1.4GHz processor and 64GB of storage.
Link
http://www.techradar.com/news/computing/apple/the-macbook-air-pretty-expensive--902329
The new MacBook Air is an extraordinarily pretty bit of kit, but it has already attracted some derision, most of which boils down to this: only Apple could expect people to pay nearly eight hundred and fifty quid for a machine running a mere 1.4GHz processor and 64GB of storage.
Link
http://www.techradar.com/news/computing/apple/the-macbook-air-pretty-expensive--902329
Why we must back UK plc
Extract . . .
In the first of a series on how the country can ensure its economic future, we reveal how many hardworking Brits are looking beyond arguments over cuts and taxes and are finding ways to build wealth.
Link
http://www.telegraph.co.uk/finance/financetopics/financialcrisis/8082652/Why-we-must-back-UK-plc.html
In the first of a series on how the country can ensure its economic future, we reveal how many hardworking Brits are looking beyond arguments over cuts and taxes and are finding ways to build wealth.
Link
http://www.telegraph.co.uk/finance/financetopics/financialcrisis/8082652/Why-we-must-back-UK-plc.html
Skirting the issue: Why women aren't making it to the board
Extract . . .
“We're into the second decade of the 21st century. Isn't it surprising, then, to see so few women sitting around the boardroom table, particularly in executive positions?
Here are some numbers to illustrate the problem:
http://www.silicon.com/management/ceo-essentials/2010/09/02/skirting-the-issue-why-women-arent-making-it-to-the-board-39746281/
“We're into the second decade of the 21st century. Isn't it surprising, then, to see so few women sitting around the boardroom table, particularly in executive positions?
Here are some numbers to illustrate the problem:
- 242 of 2,742 seats on FTSE-350 boards occupied by women
- 19 per cent of partners in top 100 UK law firms are women
- On average, women are paid 12 per cent less than men
- Women executive and non-executive directors earn 22 per cent less than their male peers.”
http://www.silicon.com/management/ceo-essentials/2010/09/02/skirting-the-issue-why-women-arent-making-it-to-the-board-39746281/
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