Mike Lynch, Autonomy (Includes video clip)

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"Unless you are prepared to be obsessed... you probably won't be that successful" says Mike Lynch. In just 13 years, Mike Lynch has seen his company grow from a tiny start-up into one of the largest technology firms in the UK.

Read more here
http://www.bbc.co.uk/news/10322676

Debt versus equity

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Need some capital to kick-start your business? Maybe you’re looking to buy a new business or grow an existing one. Maybe you want to move to new premises, upgrade your equipment, or simply keep things ticking over from day to day. Whatever your objective, there are two basic ways to raise the capital you need. You can use debt finance, where you borrow the money from a bank; or you can use equity finance, where an investor buys a stake in your business.

Read more here
http://www.mybusiness.com.au/articles/Financing-Your-Business/Debt-versus-equity

Build a Brand in 30 Days, by Simon Middleton

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Simon Middleton admits that the 30 days of the title might not mean an actual month. In fact, he suggests that it might take three months to work through the exercises presented here

Read more here
http://www.director.co.uk/MAGAZINE/2010/6_June/books_build_brand_30_days_63_10.html

Kerwin Rae On Influence In Marketing

(Video Clip)

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Kerwin Rae on the importance of influence in marketing

Read more here
http://www.businessandleadership.com/video/v/551