Monday, February 7

Understanding Digital Marketing, by Damian Ryan and Calvin Jones

Extract . . .

This is billed as a book marketers around the world have been crying out for. And if, as the authors claim, it shows people "how to use the internet successfully to sell products", that's no surprise. For any director who thinks the digital revolution is something for others to worry about, here is an alarming wake-up call.

Read more here

http://www.director.co.uk/MAGAZINE/2009/2%20Feb/books_digital_marketing_62_7.html

Fifty debt firms to go as OFT launches crackdown

Extract . . .

Britain's debt management industry was the subject of a crackdown yesterday, with 35 companies surrendering licences and a further 15 facing disciplinary action by the Office of Fair Trading.

Read more here

http://www.independent.co.uk/news/business/news/fifty-debt-firms-to-go-as-oft-launches-crackdown-2197815.html

Business neglects foreign language internet

Extract . . .

British businesses must invest in multiple language websites if they want to ride the wave of non-English searches  Firms are missing out on sales by failing to grasp the growth in the foreign language internet, a leading translation company has said. Fierce competition for key English language advertising search terms and natural query results means that businesses should be smarter about how they make themselves known to overseas customers.

Read more here

http://www.telegraph.co.uk/finance/yourbusiness/8279722/Business-neglects-foreign-language-internet.html

Small businesses: new tribunal rules don't go far enough

Extract . . .

The Government's plans to make it simpler to employ people has already provoked vociferous debate - but small businesses say the rules need to go further.

Read more here
http://www.managementtoday.co.uk/bulletin/mtdailybulletin/article/1052063/small-businesses-new-tribunal-rules-dont-go-far-enough/

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