Monday, January 3

Microsoft kills Office anti-piracy program

Extract . . .

Microsoft has killed an anti-piracy service that checked whether customers were running legal copies of Office, saying that the program had "served its purpose."

Read more here
http://www.cio.co.uk/news/3254355/microsoft-kills-office-anti-piracy-program/

BT is the worst ISP for call centre wait times

Extract . . .

BT has been named the ISP with the worst call centre that keeps customers waiting longest.Consumer organisation Which? surveyed some the biggest broadband suppliers, banks and energy companies, by making some 500 calls to their customer service centres. BT's broadband call centre came out as the worst with the longest waiting a whopping 13 minutes and 49 seconds. Which? also said that while the call was free for those calling from landlines, it would have cost £2.08 for those on a typical mobile phone tariff.

Read more here
http://www.cio.co.uk/news/3254478/bt-is-the-worst-isp-for-call-centre-wait-times/

Examining the psychology of a purchase decision

Extract . . .

Human psychology is a fascinating science, not least because of the frightening discoveries about just how predictable our behaviour can be. Customers make decisions based on a large number of factors and although it is impossible to influence them all, successful marketers try to strike a balance between appealing to the emotional and rational sides to our personality.

Read more here
http://www.marketing-made-simple.com/articles/psychology-of-marketing.htm

No loafing for novice bakers on a roll

Extract . . .

Sue Ferguson and her partner Jonathan Hicks bought a handsome old house at semi-rural Mernda, near Whittlesea, three years ago because it seemed a lovely place ''to relax at the end of our working lives''.

Read more here
http://www.smh.com.au/small-business/growing/no-loafing-for-novice-bakers-on-a-roll-20101219-191xv.html

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