Thursday, October 7

How to win when interest rates are low

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Interest rates have been at rock bottom for 18 consecutive months now, spelling misery for savers. Borrowers are faring better but millions of people are failing to reorganise their finances to maximise the benefits in this low-rate environment. We look at what savers and borrowers should do . . .
Link
http://www.moneysupermarket.com/c/news/how-to-win-when-interest-rates-are-low/0010092/

Create charts in Microsoft Word documents

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Microsoft Word has lots of features that people never use or simply don’t know about. In this Workshop we are going to explore one the most neglected features: charting.

Charts have lots of uses, from illustrating homework projects to illuminating the darker corners of the household budget, and Word can handle many basic chart types with ease.

Link
http://www.computeractive.co.uk/computeractive/workshop/2270538/create-charts-microsoft-word

The Social Network That Gets Down to Business

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Joanna Wiseberg began Red Scarf Equestrian, which makes stylish handbags and other luxury goods for horse lovers, two years ago, just as the economy plunged into recession. Nevertheless, Ms. Wiseberg was soon meeting people who invited her to showcase her goods at elite places like the Cannes Film Festival, the Monaco Grand Prix and a luxury goods conference in China. Now, she said, Red Scarf Equestrian, based in Toronto, is poised to take off.

Link
http://www.nytimes.com/2010/09/30/technology/personaltech/30basics.html?_r=1&ref=technology

Five common reasons for small business failure

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It is generally accepted that half of new businesses fail within the first year, with a higher percentage failing to make it past the five year mark. With this in mind, here are a few of the main reasons why small businesses fail, based on the experiences of the Bytestart team.

Link
http://www.bytestart.co.uk/content/24/24_6/startup-business-failure.shtml

Experiential marketing - a bullet point guide

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Experiential marketing is a cross-media promotional activity which encourages two way interaction and direct physical immersion into a brand. Experiential marketing is a relatively young marketing discipline, but is growing rapidly because it ticks a lot of the right boxes. Compared to mass media campaigns, experiential events tend to communicate on a much more personal level, generate a deeper level of emotional engagement, result in better conversion rates, and all at relatively low cost. Experiential marketing activities can range from high profile invite only events to tasters at a local farmer's market.

Link
http://www.marketing-made-simple.com/articles/experiential-marketing.htm

Small Business Profile: The Hot Office

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Max and Cherry Campbell launched The Hot Office in 2003. Despite successful careers in telecommunications, Max (46) and Cherry (42) decided to take some time out in 2002: “I’d been working from home while employed by Cable & Wireless," explains Cherry, “but the experience hadn’t proved enjoyable. I didn’t miss the commuting but I did miss the office buzz and having support services available when I needed them.

Link
http://www.independent.co.uk/news/business/sme/small-business-profile-the-hot-office-2090837.html

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