Extract . . .
Once upon a time, when Apple was mainly a computer manufacturer, people used to liken it to BMW. That was because it made expensive, nicely designed products for a niche market made up of affluent, design-conscious customers who also served as enthusiastic – nay fanatical – evangelists for the brand. It was seen as innovative and quirky but not part of the industry's mainstream, which was dominated by Microsoft and the companies making the PCs that ran Windows software. This view of Apple was summed up by Jack Tramiel, the boss of Commodore, when Steve Jobs first showed him the Macintosh computer. "Very nice, Steve," growled Tramiel. "I guess you'll sell it in boutiques."
Read more here:
http://www.guardian.co.uk/commentisfree/2011/mar/06/john-naughton-apple-dominates-market
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Tuesday, March 8
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