Understanding Digital Marketing, by Damian Ryan and Calvin Jones

Extract . . .

This is billed as a book marketers around the world have been crying out for. And if, as the authors claim, it shows people "how to use the internet successfully to sell products", that's no surprise. For any director who thinks the digital revolution is something for others to worry about, here is an alarming wake-up call.

Read more here
http://www.director.co.uk/MAGAZINE/2009/2%20Feb/books_digital_marketing_62_7.html