Extract . . .
You may be up against a big brand, but they don't have the monopoly on your sector, says Thomas Coles. Starting a business is a daunting prospect in any climate, particularly when the chosen market is dominated by big brand players: it can seem as though you are a very small fish in a large competitive pond.
Read more here
http://www.managementtoday.co.uk/bulletin/mtdailybulletin/article/1052120/mt-experts-ten-top-tips-compete-against-dominant-brand/
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