Business neglects foreign language internet

Extract . . .

British businesses must invest in multiple language websites if they want to ride the wave of non-English searches  Firms are missing out on sales by failing to grasp the growth in the foreign language internet, a leading translation company has said. Fierce competition for key English language advertising search terms and natural query results means that businesses should be smarter about how they make themselves known to overseas customers.

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http://www.telegraph.co.uk/finance/yourbusiness/8279722/Business-neglects-foreign-language-internet.html