Wednesday, February 2

Are firms failing to meet challenges of new technology?

Extract . . .

With customers increasingly demanding instant communication, businesses could lose out if they don't embrace new channels. Some firms are still inclined to treat the rise of social media in the office as a threat to productivity, rather than as an opportunity. But according to a new study by Canon, this could be a big mistake: its research suggested that customer relationships are being damaged by business's unwillingness to engage via all these new communication channels.

Read more herehttp://www.managementtoday.co.uk/bulletin/mtdailybulletin/article/1051055/are-firms-failing-meet-challenges-new-technology/

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