The Smarta Way to do Business:

. . . by entrepreneurs, for entrepreneurs, by Matt Thomas and Sháá Wasmund

Extract . . .

Heavily involved in all sorts of social media, Sháá Wasmund founded Smarta.com, an online network that aims to allow entrepreneurs to help other entrepreneurs. This book is partly an old-world, and offline, plug for the network. But it's also more than that.

Read more here
http://www.director.co.uk/MAGAZINE/2010/11_December/books-the-smarta-way_64_04.html