Extract . . .
What's the best way to grow your business and get new customers through the door? To many people, this probably sounds like an advertising or marketing question - but to Adrian Swinscoe, an economist and strategy consultant, it's actually about the way you treat the customers you've already got. In his new book, Rare Business (that's rare in the sense of unusually good, not lesser-spotted), Swinscoe argues that SMEs can make huge improvements to their customer service by doing some relatively simple things - and that doing so would have a huge impact on their growth. He even has some examples of firms that have managed it...
Read more here
http://www.managementtoday.co.uk/bulletin/mtdailybulletin/article/1046256/books-special-rare-business-adrian-swinscoe/
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