Small Business Profile: Tracey Jefferies

Extract . . .

“It’s a bit of a cliché”, says Tracey Jefferies, “but turning 40 back in 2004 really is what prompted me to start my own business. However, my first problem was in deciding what I could sell that customers would want to buy.” In business, there are only two things that you can sell: a product or a service. And as Jefferies had no product to sell it became a matter of deciding what would be her service and who would be her customers. But this could be no ‘lifestyle’ or ‘hobby’ business – the mortgage had to be paid every month which meant that income had to be regular from the outset.
 
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http://www.independent.co.uk/news/business/sme/small-business-profile-tracey-jefferies-2054209.html