Extract . . .
"Design can make or break your business. So says Dutch-born, Sydney-based brand designer Hans Hulsbosch, the creator of the latest leafy Woolworths logo and Qantas' contoured kangaroo logo.
According to Hulsbosch, many business owners lack a grasp of how branding works. Thanks to their ignorance, they end up choosing a self-defeating second-best branding solution."
Link
http://www.smh.com.au/small-business/growing/winning-by-design-how-to-keep-your-customers-for-life-20100909-152oz.html
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