The Social Network That Gets Down to Business

Extract . . .

Joanna Wiseberg began Red Scarf Equestrian, which makes stylish handbags and other luxury goods for horse lovers, two years ago, just as the economy plunged into recession. Nevertheless, Ms. Wiseberg was soon meeting people who invited her to showcase her goods at elite places like the Cannes Film Festival, the Monaco Grand Prix and a luxury goods conference in China. Now, she said, Red Scarf Equestrian, based in Toronto, is poised to take off.

Link
http://www.nytimes.com/2010/09/30/technology/personaltech/30basics.html?_r=1&ref=technology