Extract . . .
Intellectual Property (IP) – in legal terms, various rights to own and control intangible property – is the unique business asset that needs protection. Linda Roberts explains precisely why.
When considering an investment, a crucial factor to any Angel Investor is the ‘unique selling point’ (USP) of the company’s products.
Link
http://www.theangelinvestor.com/article/100067/On-Your-Marks-Trademarks/
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