Search Takes a Social Turn

Extract . . .

“Now, even on the Internet, it is not what you know but who you know. After a decade when search engines ruled supreme – tapping billions of Web pages to answer every conceivable query – many people now prefer getting their online information the old-fashioned way: by yakking across the fence.”

Linkhttp://www.nytimes.com/2010/09/13/technology/13search.html?_r=1&ref=technology