Famous entrepreneurs – John Bird

Extract . . .

“The Big Issue is probably the best-known social enterprise in the UK. Started in 1991 by John Bird, the concept is simple – a street newspaper, compiled by professionals and then sold to homeless people to sell on the street at profit. However, it is not a charity. The Big Issue is, first and foremost, a business. So whatever you do, don’t called Bird a ‘do-gooder’.”

Link
http://www.startups.co.uk/6678842908666345545/john-bird.html