Do More with Less

Extract . . .

New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness. Tough economic times are forcing many companies to cut back marketing and advertising budgets. According to figures released by the Publishers Information Bureau in January, consumer magazine advertising pages dropped nearly 12 percent in 2008. While cost cutting may be necessary to remain solvent, forcing your marketing department to go on a crash diet can cause companies to lose the momentum and brand awareness they've built up through long-term campaigns.

Link

http://www.entrepreneur.com/marketing/publicrelations/prcolumnistrachelmeranus/article200452.html