Extract . . .
Some 80% of businesses across a wide range of vertical industries are planning to or already have developed mobile websites as their predominant vehicle for conducting mobile commerce in the next year, according to a new survey by Adobe Systems. A downloadable, application-only mobile commerce strategy was the preference of only 8% of respondents in the Adobe Scene7 Mobile Commerce Survey, released Thursday.
Businesses' mobile strategies were highlighted in four main areas: promotions, commerce, product information, and branding. The latter was deemed the core mobile strategy for 75% of respondents, reinforcing the importance of the mobile channel to drive traffic and support different types of commerce, Adobe said.
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http://intelligent-enterprise.informationweek.com/channels/enterprise_applications/showArticle.jhtml;jsessionid=1VDSHUM3O5D1FQE1GHOSKH4ATMY32JVN?articleID=226700408
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