by Kevin Maney
Extract . . .
Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.
Link
http://www.summary.com/summaries/_/Trade-Off/?=
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Thursday, August 26
Business book summary / “Trade-Off (Why Some Things Catch On, and Others Don’t)”
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Book review
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