Thursday, August 26

Business book summary / “Trade-Off (Why Some Things Catch On, and Others Don’t)”

by Kevin Maney

Extract . . .


Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.

Link
http://www.summary.com/summaries/_/Trade-Off/?=

No comments:

Post a Comment

Please feel free to give us your feedback here. All comments are subject to moderator's approval.

Followers